Notes / How a title gets on the wall
Omar Vidal
How a title gets on the wall
A title has to be out. We are not tracking packages, festivals that have not announced a release, or films that exist only as a sizzle. The poster on the wall should be a poster a person could have seen in a lobby, and the trailer should be the one the company that released the film put on its own channel.
The note under the credits is ours, and it stays short. We are not writing the review you would need before buying a ticket. We say who made it, who released the trailer we embedded, and one thing about how the film is built. If we cannot say that without inventing a production credit, the title waits.
The front wall is twelve posters, changed when the desk actually changes its mind. The full list is the catalog. Filters are the companies on the trailer card — A24, NEON, Searchlight, and the rest — not a ranking.